Zaheer TravadiGame Over for DMP, 4 things that killed itThe DMP was born illegitimately because of a fragmentation in the Marketing family.4 min read·Jan 31, 2022----
Zaheer TravadiSHIFT FROM CALL-TO-ACTION (CTA) TO CALL-TO-PURPOSE (CTP)Advertising today is like a white noise, a random signal having equal intensity at different frequencies, giving it a constant power…5 min read·Jan 31, 2022----
Zaheer TravadiBuilding Brand Enthusiasm with Progressive ProfilingConsumer propensity toward brands is alive and kicking. Here is how you can build Brand Enthusiasm with 1P Audience Segments.2 min read·Jan 31, 2022----